Augusto
Sánchez
Art director turned AI production designer.
Taste, engineered to scale. I build the systems that reproduce a brand's eye at volume.
I turn a brand's visual language into a system.
I'm an art director with 16 years in global advertising, Proximity BBDO, Ogilvy, and one obsession: protecting the eye. For the last few years I've turned that obsession into systems. Instead of prompting for brand consistency, I train a brand's own visual language directly into the model weights, so the look holds across thousands of assets without drifting.
Key visuals and product variants that used to take full production cycles now ship in hours, with pixel-level control over lighting, materials, and brand aesthetics. The pipelines, ComfyUI, Invoke AI, local LoRAs, are just the lever. The real product is judgment: knowing what "on-brand" actually looks like, and building the system that reproduces it at scale.
AI Evolution Timeline
The Craft Foundation
Deep roots in traditional advertising and high-end print. Color theory, typography, composition, the fundamentals the system would later be built on.
Motion & CGI Expansion
Moved into dynamic storytelling and high-fidelity post-production for global campaigns. Learned to direct an image down to the last pixel.
Scalable Digital Systems
Architecting design systems and leading UI/UX to scale brand identities across digital ecosystems. First taste of consistency as an engineering problem.
AI Production Systems.
Turning brand aesthetics into generative production systems. I train models on a brand's own visual language and build the workflows that ship campaign-ready assets in hours — collapsing weeks of studio work without losing the eye.
Selected Projects
A curated selection of campaigns and creative systems built for world-class brands.
Micro-worlds. Macro-impact. The pencil redefined
Do we still need to rent a studio and expensive macro-lenses to craft high-end conceptual print ads? This case study was born purely out of curiosity: a technical stress test to see if a multimodal workflow could recreate a classic visual metaphor imagination emerging directly from graphite without shooting a single physical pencil.
The ultimate conceptual flex. From sketch to hyper-reality
How do you drive hype for a custom car design contest when the prize doesn't physically exist yet? You manufacture the illusion. This campaign wasn't about photographing a custom-wrapped vehicle; it was about engineering a hyper-realistic vision to convince the audience that this level of urban customization was tangible, premium, and ready to be won.
Uncontainable flavor. Weaponizing the onion.
How do you launch a limited-edition onion mayonnaise for the Colombian market without falling into generic food photography tropes? You don't hide the onion's most notorious side effect; you weaponize it. The goal was to reframe a biological reaction into a pure, appetizing emotional response.
Texting Kills - Road Safety
How do you cut through the noise of standard, predictable road safety campaigns? You don't just show the aftermath of a crash; you materialize the exact cause of the distraction. The objective was absolute: raise awareness about distracted driving by violently dragging the digital world into physical reality.
Service Day. The visual portal. Engineered trust.
How do you visualize "Quality Maintenance" without relying on the cliché of a smiling mechanic holding a wrench? For Honda, the objective was to emphasize efficiency and trust through a hyper-clean aesthetic. The concept was simple but demanding: use the tire not just as a product, but as a visual portal directly into the core service.
Mango Chainsaw
Liquid Death doesn't just sell hydration; they sell an aggressive attitude. The objective was to take a flavored sparkling water and give it the visual horsepower of a high-octane energy drink. The mandate was clear and unapologetic: "Tropical. Cold. Brutal.".
Midnight cravings. Cinematic architecture.
Why do fast-food campaigns almost exclusively live in daylight? The late-night drive-thru isn't just a transaction; it's a nocturnal cultural event. The objective here wasn't to shoot a burger, but to synthesize the exact cinematic energy and warm brand glow of a midnight celebration.
A Little To You
How do you visualize global hunger without resorting to exhausted, guilt-driven photography? You don't show the hunger directly; you show the stark contrast of privilege. The objective for the World Food Programme was to translate a micro-action into a macro-impact, proving that what is considered "small leftovers" to some is everything to others.
An Offer You Can't Refuse
The objective for this Kingsbet campaign was to construct a central Key Visual based on a "Boss/King archetype". The image required enough visual density and realistic lighting to anchor a high-contrast promotional block ("Bonus 3 000 Kč") without looking like a generic composite.
Success Stories
Bon Yurt x Hershey's: The Case Study
Aesthetics engineered to perform
Virgin Mobile: Good Vibes Cereal
Tangible aesthetics for a virtual service
Recent
Experiences
Download CVPDFSenior Visual Designer & AI Pipeline Specialist
Built and trained a proprietary library of brand-specific LoRA models over two years of continuous local development encoding Kingsbet's visual language directly into the model weights across four specialized domains: lighting behavior, material rendering, environment composition, and talent acting styles. This eliminates prompt drift and ensures brand consistency at the generation level, not the prompt level. Campaign Key Visuals that previously required full production cycles are now generated and delivered within hours, maintaining pixel-level control over brand aesthetics without relying on external inference or generic base models.
Senior Graphic Designer
Developed and executed visually impactful design strategies, reinforcing the organization's brand presence. Created digital and print materials, translated complex data into engaging visuals, and collaborated with cross-functional teams globally.
Senior Graphic Designer
Led the conceptualization and execution of design solutions for real estate products. Developed attractive and functional design systems for different target groups on digital and printed platforms.
Art Director
Art direction for global ad campaigns across McDonald's, Adidas, Mondelēz and Microsoft at one of the world's top creative agencies. End-to-end production: concept, direction, retouching, and delivery across all media formats.
Education.
Generative AI Multimodal
NVIDIA-Certified Associate
Adobe Certified Professional
In Visual Design
Digital Postproduction
Grisart Escola de Fotografía
Barcelona, Spain
Marketing and Advertising
Jorge Tadeo Lozano University
Bogotá, Colombia